It’s Not Just Menthol Campaign

Our media campaign is focusing on the disproportionate impact of menthol-flavored tobacco products among certain groups.

BUILDING HEALTHIER COMMUNITIES

WHERE WE LIVE, LEARN, WORK & PLAY

SMOKE-FREE HOUSING

Throughout New York State and across the country, apartment owners have been embracing
a no-smoking policy as an amenity they can provide for their residents.

TOBACCO-FREE OUTDOORS

As of June 2025, more than 500 New York municipalities have adopted tobacco-free
outdoor area policies (20 in the Capital District) and the list is growing.

TOBACCO MARKETING

Tobacco companies spend more than $9.5 billion on retail marketing and promotion every
year, more than the amount spent to market junk food, soda, and alcohol combined.

YOUTH ENGAGEMENT

Our youth-adult partnerships have led to significant changes in the Capital Region,
including tobacco-free parks and a local law to keep tobacco retailers away from schools.

TOBACCO-FREE WORKSITES

Across the state, community partners have worked with over 500 organizations and
businesses to go tobacco-free, including many here in the Capital District.

WHAT’S NEW

Tobacco Retailer Saturation

Tobacco Retailer Saturation

A recent article in the Daily Gazette focused on the rising concern over the saturation of tobacco retailers in the Capital District. Capital Region cities, particularly in low-income, minority, and youth-populated areas, face an oversaturation of tobacco retailers compared to affluent suburbs.  Hamilton Hill, a low-income neighborhood in Schenectady has 18 active tobacco retailers serving just 7,500 residents. In contrast, Niskayuna, a more affluent community in Schenectady has only 3 active tobacco retailers.   While overall state tobacco use is declining, concerns exist over rising youth "openness" to smoking, the proliferation of new products like nicotine pouches, and the concentration of retail outlets in urban neighborhoods. Minority communities continue to use the products at a disproportionate rate, which studies and...

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Youth Openness to Cigarette Smoking in New York has Reached Highest Level on Record

Youth Openness to Cigarette Smoking in New York has Reached Highest Level on Record

The New York State Department of Health announced the release of new data showing that approximately 1 in 5 students who have never smoked now report being "open" to the idea, the highest level on record since the state began collecting the data in 2000. Openness to smoking is defined as not having made a firm decision to avoid cigarette smoking in the near future.  Thanks to effective prevention efforts, New York State has nearly eliminated  youth smoking—2.4% in 2024, down from 27% in 2000. This new openness report, however, highlights a concerning shift in attitudes. Since nearly all cigarette use begins during adolescence, this increase in youth openness to smoking is an important early warning sign for future cigarette use....

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Youth Art Highlights the Environmental Cost of Tobacco Waste

Youth Art Highlights the Environmental Cost of Tobacco Waste

We recently launched a paid media campaign that turned attention to an often-overlooked issue, the environmental impact of tobacco waste. The campaign featured original artwork created by Albany High School photography students under the guidance of teacher David Easton. The project gives young people a platform to share their perspective on how tobacco products affect the world around them. To maximize visibility the artwork was displayed on CDTA bus stops, CDTA infotainment screens, digital mobile ads,  digital kiosks at Crossgates Mall and table wraps in the mall food court.  Additionally, our Reality Check members made radio ads that were broadcast on iHeart Media radio stations throughout the Capital Region. This campaign stands as a strong example of how youth creativity and public health initiatives can come together to...

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WANT TO QUIT?

You don’t have to do it alone.