Under the direction of teacher David Easton, Albany High School photography students were “hired” by CDTFC to design educational posters calling attention to young people’s use of flavored vapes and the need to bolster enforcement of NYS law prohibiting their continued sale. These three submissions were selected for their powerful imagery and adherence to the theme.
Mr. Easton regularly assigns a class project related to advertising propaganda and what better source material than the tobacco industry’s decades-long history of misinformation and deceit about the harms of tobacco use? CDTFC staff met with the students to brief them on the problem of youth vaping and the desired campaign messaging and they rose to the challenge with an impressive display of creativity and skill.
In addition to being shared on CDTFC’s website and social media platforms, the selected posters will be on display at the Albany County Department of Health, the MVP arena and in the main foyer and intranet of St. Peter’s Hospital. An exhibition of their work, “Through the Lens: Exposing how Tobacco Marketing Attracts and Addicts Youth,” is featured at the Albany Public Library Main branch until the end of June.
Shout out to Albany High students Ian Roach, Leo Connell, Olive Stimac, Aidan Carlson, Akeela Robertson, and Gianna Rappazzo for sharing their talents and granting permission for us to use their work in our local efforts to stop the sale of illegal vapes.
Learn more about the loopholes and what’s being done about them.
To the left is a typical tobacco product display. If you don’t use tobacco, you may not even notice, but kids do. Kids see. Kids notice. Kids remember. In fact, kids are more than twice as likely as adults to notice and remember retail tobacco marketing.