Area youth created a powerful visual display in partnership with Crossgates Mall on Kick Butts Day 2014 to bring attention to the impact of tobacco marketing on young people. With the help of community coalitions, youth groups and service organizations, we collected 245 shoes to represent the 245 young people under age 18 who become new daily smokers every week in NYS, and used those shoes to spell out “We’ve Seen Enough.” In partnership with Reality Check, we also hosted some fun activities and invited Capital Region residents to “Kick Tobacco Marketing to the Curb!” The event got lots of local media coverage including this Troy Record article.